Marketing

Work plans and schedules are critical to the flow of the auction process and as a result "The Preferred Auction Alliance Team" will design a Marketing Plan unique to your property.

A marketing and advertising campaign will be developed so that your property receives maximum visibility. Promotional strategies are positioned to assure that buyers receive the message.

All advertising and marketing materials are created in color and will be disseminated as such. Newspaper advertisements unless otherwise specified will appear in black and white.

We do 6 months of marketing in 6 weeks!

Why Auction? The Time is right...The Marketplace is Ready

a winning solution - providing sellers and buyers with Choices and Options

• Seller controls how commissions are paid.
• Buyers come prepared to buy - financing must be in place to bid.
• Buyers come to you at a specific time and date.
• The sale is accelerated - no waiting for the right buyer to come along.
• Prompt sale eliminates the high cost of holding and maintaining property.
• Assurance that the property will be sold at true market value.
• The property is exposed to a large number of prospects.
• The seller knows exactly when the property will sell.
• Auction properties are sold non-contingent and in "as is" "where is" condition.
• Ensures an aggressive marketing program that increases interest and visibility.
• Creates competition among buyers - auction price can exceed the price of a negotiated sale.
• The property will be sold that day and will close in 30 to 45 days.

Buyer Benefits:

• The buyer that the seller is committed to sell.
• Auctions reduce the time to purchase property.
• Auctions eliminate long negotiation periods.
• Purchasing and closing dates are known.
• Buyers know they are competing fairly and on the same terms as other buyers.
• Buyers are given the opportunity if they choose, to have the property inspected.
• Buyers determine the price. Buyers receive comprehensive information on the property via a "Buyers Information Packet".
• Buyers are provided with the auction "Terms & Conditions" so that their level of understanding the auction process is enhanced.
• Buyers may retain the expertise of a Realtor to assist them through the process.